Last Updated: September, 2025
At Legend Travel Group, our mission is to redefine global tourism by delivering extraordinary travel experiences that inspire, connect, and transform. Founded by Mr. Tony Bui, whose passion for exploration and commitment to sustainability shape our core, we are dedicated to showcasing the unparalleled beauty of Vietnam, Cambodia, Laos, Thailand, Myanmar, Malaysia, and beyond. Serving over 20,000 travelers annually, we lead Vietnam’s travel industry with a vision to dominate Southeast Asia and become a global icon by 2035. Our missions reflect our unwavering commitment to creating timeless journeys, fostering cultural and environmental stewardship, and empowering communities. By booking with us, travelers join a legacy of excellence, trusting us to deliver seamless, impactful adventures that leave a positive mark on the world.
Our missions are the guiding stars of Legend Travel Group, embodying our ambition to set new benchmarks in global tourism. These ten principles drive every decision, ensuring that every journey is meaningful, every traveler is valued, and every community is uplifted.
Delivering Timeless Travel Experiences: We are committed to crafting unforgettable vacations across Southeast Asia, from the serene waters of Halong Bay to the ancient temples of Angkor Wat. Our meticulously designed tours blend adventure, culture, and luxury, ensuring every moment is a cherished memory.
Prioritizing Unparalleled Customer Satisfaction: Your joy is our purpose. We strive to exceed expectations with personalized itineraries, 24/7 support, and a 95%+ satisfaction rate, ensuring every traveler leaves with stories that inspire and a desire to return.
Establishing Global Leadership in Tourism: We aim to maintain and expand our reputation as a pioneering travel company, leading Vietnam, dominating Southeast Asia, and setting global standards for innovation, quality, and authenticity by 2035.
Honoring Our Travelers and Partners: Our success is built on the trust of our travelers and the strength of our partnerships. We celebrate and value every client, supplier, and collaborator, fostering relationships grounded in respect, transparency, and mutual success.
Showcasing Southeast Asia’s Diversity: Our expansive portfolio spans Vietnam, Cambodia, Laos, Thailand, Myanmar, and Malaysia, with plans to explore new Asian destinations. From cultural immersions to adventure treks, we offer diverse experiences that capture the region’s vibrant essence.
Curating High-Quality, Seamless Tours: Every tour is a masterpiece of planning and execution. We combine expert guides, premium accommodations, and innovative technology to deliver flawless, high-value packages that eliminate worries and maximize enjoyment.
Empowering a World-Class Team: Our success rests on our people. We employ highly trained, passionate professionals—guides, planners, and support staff—who are equipped with ongoing training and empowered to deliver exceptional service, reflecting our commitment to excellence.
Uplifting Local Communities: We partner with local communities to drive economic growth, hiring local guides, sourcing regional products, and funding initiatives like schools and clean water projects. Your journey directly supports the livelihoods of those we visit.
Championing Sustainable Tourism: Sustainability is our promise to the planet. We promote eco-friendly practices—carbon-neutral tours, zero-waste initiatives, and partnerships with green suppliers—aiming for fully sustainable operations by 2028, ensuring destinations thrive for future generations.
Preserving Cultural Heritage: We are stewards of Southeast Asia’s rich traditions. By promoting cultural festivals, supporting artisans, and educating travelers on local customs, we preserve the heritage of the regions we explore, fostering global understanding and respect.
Legend Travel Group’s missions are a testament to our vision of transforming tourism into a force for good. With secure booking systems, flexible payment options (including a 10% deposit and lifetime deposit policy), and a proven track record of serving thousands of travelers, we ensure every journey is seamless and trustworthy. Our commitment to sustainability, community empowerment, and cultural preservation means your travel with us leaves a positive legacy. As we lead Vietnam, expand across Southeast Asia, and aim for global leadership, we invite you to join us in creating journeys that inspire, uplift, and endure.
Book your adventure with Legend Travel Group today, and experience the world with purpose and peace of mind. Contact us at info@legendtravelgroup.com or +84 (0) 825 862 222 to begin your transformative journey.
Legend Travel Group
Hanoi, Vietnam – September 2025