12 Unmissable Cultural Experiences in Hoi An Ancient Town: Authentic Vietnam Tours with Legend Travel Group

Hoi An Ancient Town, now a ward of Da Nang City following the merger of Quang Nam Province, is a UNESCO World Heritage Site celebrated for its 16th–19th-century architecture and vibrant cultural traditions. Once a thriving Southeast Asian trading port, Hoi An blends Vietnamese, Chinese, Japanese, and European influences, evident in its lantern-lit streets, ancient houses, and iconic Japanese Covered Bridge. Attracting over 4.5 million visitors annually, this cultural gem offers a serene yet immersive experience. Legend Travel Group, a pioneer in sustainable tourism, curates eco-friendly tours to Hoi An’s treasures, bookable via links throughout this guide. Dive into Hoi An’s timeless heritage—reserve your tour today!

Legend Travel Group delivers authentic Southeast Asia experiences with a commitment to sustainability, cultural immersion, and expert-guided tours. Our Hoi An itineraries feature low-impact activities like cycling, boat tours on the Thu Bon River, and tasting local specialties such as banh mi. We support local artisans, use electric bikes and boats, and align with Da Nang City’s “Heritage Forever” initiative to preserve Hoi An’s legacy. With transparent pricing, free cancellations up to 48 hours before departure, and 24/7 support, we ensure a seamless journey. Explore our eco-conscious tours to experience Hoi An responsibly—book via the links on this page!

Hoi An Ancient Town, a UNESCO-listed site since 1999, is a living museum of Vietnam’s trading history. Its well-preserved streets, lined with over 800 historic buildings, showcase a fusion of architectural styles. Key sites like the Japanese Covered Bridge, Quan Cong Temple, and Tan Ky House are open daily from 7:00 AM to 6:00 PM, with entry fees ranging from free to $6 (150,000 VND), supporting conservation efforts. Hoi An’s cultural vibrancy, from monthly lantern festivals to traditional crafts, makes it a must-visit for heritage enthusiasts.

Following the merger of Quang Nam Province into Da Nang City, Hoi An has transitioned from a city to a ward under Da Nang City’s administration. This restructuring eliminates the district level, but Hoi An Ancient Town retains its UNESCO status and cultural identity. Da Nang City aims to position Hoi An as a “Global Cultural Ward,” enhancing its tourism appeal with improved infrastructure and eco-friendly initiatives.

1. Cross the Japanese Covered Bridge

Marvel at this 18th-century architectural icon in Hoi An Ward, linking Vietnamese and Japanese communities. Its red-lacquered pagoda and intricate carvings are a highlight of the ancient town.

• Cost: Included in Hoi An Ancient Town ticket ($6/adult, 150,000 VND; covers 5 sites).

• Highlights: “A symbol of Hoi An’s history” (Tripadvisor, 4.8/5 stars).

• Tip: Visit at sunset for lantern-lit photos; avoid peak hours (10:00 AM–2:00 PM). Included in our Hoi An Heritage Tour ($75–$95).

2. Tour Tan Ky Ancient House

Step into this 200-year-old merchant house in Hoi An Ward, blending Chinese, Japanese, and Vietnamese designs with ornate woodwork and family heirlooms.

• Cost: Included in Ancient Town ticket ($6).

• Highlights: “A glimpse into Hoi An’s past” (Vietnam Tourism).

• Tip: Take a guided tour for historical insights; remove shoes. Included in our Hoi An Heritage Tour ($75–$95).

3. Visit Quan Cong Temple

Explore this 17th-century Chinese temple in Hoi An Ward, dedicated to General Quan Cong, featuring dragon carvings and a serene courtyard.

• Cost: Included in Ancient Town ticket ($6); donations $0.50–$1 (12,500–25,000 VND).

• Highlights: “A peaceful sanctuary” (Tripadvisor, 4.6/5 stars).

• Tip: Dress modestly; light incense respectfully. Included in our Hoi An Spiritual Tour ($80–$100).

4. Experience the Full Moon Lantern Festival

Join this enchanting monthly event in Hoi An Ward (14th lunar day), where thousands of lanterns illuminate the Thu Bon River, accompanied by traditional music and performances.

• Cost: Free; boat rides $6–$12 (150,000–300,000 VND).

• Highlights: “A magical night” (Tripadvisor, 4.9/5 stars).

• Tip: Arrive by 6:00 PM; book boats early. Included in our Hoi An Night Tour ($65–$85).

5. Craft a Traditional Lantern

Participate in a lantern-making workshop in Hoi An Ward, learning from local artisans and creating a colorful keepsake.

• Cost: $12–$18 (300,000–450,000 VND).

• Highlights: “A hands-on cultural experience” (Vietnam Tourism).

• Tip: Book via Legend Travel Group; allow 1.5 hours. Included in our Hoi An Craft & Culture Tour ($80–$100).

6. Wander Nguyen Hoang Night Market

Stroll this vibrant night market in Hoi An Ward, across the Thu Bon River, offering street food, handicrafts, and lanterns under glowing lights.

• Cost: Free; food $1–$5 (25,000–125,000 VND).

• Highlights: “A lively evening hub” (Tripadvisor, 4.7/5 stars).

• Tip: Try banh xeo; bargain politely. Included in our Hoi An Night Tour ($65–$85).

7. Take a Thu Bon River Boat Tour

Glide along the Thu Bon River in Hoi An Ward, passing ancient houses and fishing nets, with options for sunrise or lantern-lit evening tours.

• Cost: $6–$15 (150,000–375,000 VND).

• Highlights: “A serene journey” (Tripadvisor, 4.8/5 stars).

• Tip: Choose eco-friendly boats; evening tours for lantern views. Included in our Hoi An River Adventure Tour ($70–$90).

8. Explore Phuc Kien Assembly Hall

Admire this 17th-century Chinese assembly hall in Hoi An Ward, dedicated to Thien Hau, with vibrant altars and intricate murals.

• Cost: Included in Ancient Town ticket ($6); donations $0.50–$1.

• Highlights: “A cultural treasure” (Vietnam Tourism).

• Tip: Visit midday for quieter exploration; respect prayer spaces. Included in our Hoi An Heritage Tour ($75–$95).

9. Cycle Through Hoi An’s Ancient Streets

Rent a bicycle and pedal through Hoi An Ward’s narrow lanes, passing ancient houses and temples at your own pace.

• Cost: Bike rental $2–$4/day (50,000–100,000 VND).

• Highlights: “A charming way to explore” (Tripadvisor, 4.7/5 stars).

• Tip: Start early to avoid crowds; use offline maps. Included in our Hoi An Eco-Cultural Tour ($70–$90).

10. Taste Banh Mi at Phuong Banh Mi

Savor Hoi An’s famous banh mi at this legendary stall in Hoi An Ward, known for its crispy bread and flavorful fillings.

• Cost: $1–$2.50 (25,000–62,500 VND).

• Highlights: “World-class street food” (Tripadvisor, 4.9/5 stars).

• Tip: Visit before noon to avoid lines; try the pork version. Included in our Hoi An Foodie Tour ($65–$85).

11. Visit Hoi An Museum of History and Culture

Discover Hoi An’s trading history at this museum in Hoi An Ward, showcasing artifacts from the Champa, Vietnamese, and colonial eras.

• Cost: Included in Ancient Town ticket ($6).

• Highlights: “A compact history lesson” (Vietnam Tourism).

• Tip: Allow 30–45 minutes; pair with nearby temples. Included in our Hoi An Heritage Tour ($75–$95).

12. Join a Cooking Class

Learn to cook Hoi An specialties like cao lầu and white rose dumplings in a hands-on class in Hoi An Ward, often including a market tour.

• Cost: $25–$40 (625,000–1,000,000 VND).

• Highlights: “A delicious cultural dive” (Tripadvisor, 4.8/5 stars).

• Tip: Book morning classes; bring a reusable water bottle. Included in our Hoi An Foodie & Craft Tour ($80–$100).

• Entrance Fees: Free to $6 (0–150,000 VND); Ancient Town ticket $6 (covers 5 sites).

• Activities: Guided tours $10–$40; workshops $12–$18; boat rides $6–$15; bike rentals $2–$4/day; cooking classes $25–$40; donations $0.50–$1; tips $1–$2.

• Transport:

  • From Hanoi (750 km, round-trip): Flight $70–$130; train $35–$55 + $6–$12 taxi; bus $22–$35 + $6–$12 taxi; private car $160–$220.

  • From Ho Chi Minh City (900 km, round-trip): Flight $80–$150; bus $30–$45 + $6–$12 taxi; private car $200–$270.

  • From Da Nang (30 km, round-trip): Taxi/Grab $14–$22; shuttle bus $6–$10; motorbike $6–$10/day + $4 fuel.

  • From Hue (120 km, round-trip): Bus $10–$15; private car $60–$80; motorbike $6–$10/day + $6 fuel.

  • Within Hoi An (1–5 km): Bicycle $2–$4/day; motorbike $6–$10/day; taxi/Grab $3–$6/trip.

• Dining: Meals at stalls or restaurants (e.g., Morning Glory Restaurant) $2–$12; drinks $0.50–$4.

• Accommodation: Budget hostels (e.g., Tribee Kinh Hostel) $18–$35/night; mid-range (Hoi An Odyssey Hotel) $90–$160; luxury (Four Seasons Resort The Nam Hai) $250–$450.

• Total Daily Cost: $30–$140 (budget: $30–$60; mid-range: $60–$90; luxury: $90–$140).

• Tip: Use VND; ATMs in Hoi An Ward (Vietcombank, BIDV); book tours for eco-transfers.

From Hanoi (750 km, ~1–1.5 hours by flight, 14–16 hours by train/bus)

• Flight: $35–$65 one-way to Da Nang International Airport; 45-minute taxi ($14–$22) to Hoi An.

• Train: $17–$27 one-way to Da Nang Station; 30-minute taxi ($12–$18).

• Bus: $11–$17 one-way to Da Nang; 30-minute taxi ($12–$18).

• Private Car: $80–$110 one-way.

• Guided Tour: Our tours ($110–$220) include eco-transfers.

From Ho Chi Minh City (900 km, ~1.5 hours by flight, 18–20 hours by bus)

• Flight: $40–$75 one-way to Da Nang; 45-minute taxi ($14–$22).

• Bus: $15–$22 one-way to Da Nang; 30-minute taxi ($12–$18).

• Private Car: $100–$135 one-way.

• Guided Tour: Our tours ($130–$240) include transfers.

From Da Nang (30 km, ~30–45 minutes)

• Taxi/Grab: $7–$11 one-way.

• Shuttle Bus: $3–$5 one-way; departs hourly (6:00 AM–9:00 PM).

• Motorbike: $6–$10/day + $2 fuel.

• Guided Tour: Our half-day tours ($65–$85) include transfers.

From Hue (120 km, ~2–3 hours)

• Bus: $5–$7 one-way; departs every 2 hours (6:00 AM–7:00 PM).

• Private Car: $30–$40 one-way.

• Motorbike: $6–$10/day + $3 fuel.

• Guided Tour: Our tours ($85–$105) include transfers.

Within Hoi An (1–5 km, ~5–15 minutes)

• Bicycle: $2–$4/day; 5–10 minutes to most sites.

• Motorbike: $6–$10/day; 5–15 minutes.

• Taxi/Grab: $3–$6/trip.

• Walking: Free; 5–15 minutes within Hoi An Ward.

Route Tip: Base yourself in Hoi An Ward; most sites are walkable. Use offline maps (e.g., Maps.me). Parking: $0.25–$0.60/motorbike (6,250–15,000 VND).

• Spring (February–April): Mild (18–28°C), ideal for Full Moon Lantern Festivals and cycling. Book 2–4 weeks ahead.

• Autumn (September–November): Cool (20–30°C), fewer crowds, perfect for temple visits and boat tours.

• Dry Season (January–August): Warm (20–35°C), great for outdoor exploration; morning visits avoid heat.

• Rainy Season (September–December): Cooler (20–30°C), occasional showers; budget-friendly with 10–25% discounts. Early visits (7:00–10:00 AM) avoid rain.

• Tip: February–April for festivals; evenings for lantern-lit ambiance.

• Plan Ahead: Book tours 2–4 weeks in advance for festivals via Legend Travel Group or Klook (+84 938 987 654). Check site hours (typically 7:00 AM–6:00 PM).

• Dress Code: Wear modest clothing (covered shoulders, knees) for temples; comfortable shoes for walking; cover cloths provided.

• Pack Smart: Sunscreen, hat, reusable water bottle, umbrella for showers, camera (no flash in sacred areas), cash (VND) for small purchases.

• Budget Wisely: Expect $30–$140/day; carry VND; ATMs in Hoi An Ward. Confirm prices to avoid overcharges.

• Stay Safe: Secure valuables; follow guide instructions; avoid touching artifacts. Festivals may be crowded; visit early.

• Sustainability: Dispose of waste properly; respect sacred spaces; choose bicycles or eco-transfers. Our tours support local preservation.

• Cultural Respect: Maintain silence in temples; ask permission before photographing locals; tip guides ($1–$2).

• Navigation: Start at Japanese Covered Bridge; allow 1–2 hours per site, 5–7 hours for multi-site visits. Offline maps are essential.

Our sustainable tours immerse you in Hoi An’s cultural heritage, designed for eco-conscious travelers:

• Hoi An Foodie Tour ($65–$85/person): Banh mi at Phuong, cao lầu tasting, Nguyen Hoang Night Market, lunch at Streets Restaurant ($3–$12). Includes transfers from Da Nang/Hoi An.

• Hoi An Heritage Tour ($75–$95/person): Japanese Covered Bridge, Tan Ky House, Phuc Kien Assembly Hall, Hoi An Museum ($6). Includes transfers and lunch.

• Hoi An Craft & Culture Tour ($80–$100/person): Lantern-making workshop, cooking class ($25–$40), cycling. Includes transfers and meals.

• Hoi An Spiritual Tour ($80–$100/person): Quan Cong Temple, Thu Bon River boat tour ($6–$15). Includes transfers and lunch.

• Hoi An Night Tour ($65–$85/person): Full Moon Lantern Festival, night market, river boat ride. Includes transfers.

• Hoi An Explorer ($400–$600/person, 3–4 days): Ancient Town sites, cooking class, homestays ($18–$35/night). Includes all activities, meals, eco-transfers.

Prices include English-speaking guides, eco-transfers, activities, and meals/snacks. Group discounts (10% off for 10+ travelers) and seasonal promotions available. Book now via links around this page!

Hoi An Ancient Town, a UNESCO World Heritage Site and cultural heart of Da Nang City, captivates with its ancient streets, lantern festivals, and rich multicultural history. These 12 experiences, from crossing the Japanese Covered Bridge to crafting lanterns, showcase Hoi An’s timeless charm and culinary delights. Legend Travel Group’s Hoi An Tours guide you through this cultural journey, ensuring a sustainable Hoi An Travel experience that supports local artisans and preservation efforts. Don’t miss this cultural journey—browse our featured tours and book your Hoi An experience today!
Ready to uncover Hoi An Ancient Town’s heritage? Reserve your tour with Legend Travel Group and immerse yourself in Vietnam’s cultural splendor!

Author Bio: Written by Tony Bùi, with over 20 years of experience in the travel industry, guiding 100,000+ travellers across Southeast Asia. This guide draws from firsthand insights, guest feedback from Legend Travel Group surveys.

By Tony Bùi at Legend Travel Group