Phuc Kien Assembly Hall: Hoi An’s Vibrant Chinese Heritage in Da Nang City

Hoi An Ancient Town, now Minh An Ward in Da Nang City following the merger of Quang Nam Province, is a UNESCO World Heritage Site celebrated for its 15th–19th-century trading port legacy, drawing over 4.5 million of Da Nang’s 8 million annual visitors. Located at 46 Tran Phu Street, Phuc Kien Assembly Hall, also known as Fujian Assembly Hall, is a cultural jewel and the largest of Hoi An’s five Chinese assembly halls. Built in 1697 by Fujian (Phuc Kien) merchants, this National Historical-Cultural Monument (designated 1990) blends intricate Chinese architecture with spiritual significance, dedicated to Thien Hau (Mazu), the sea goddess who protects sailors. With its ornate gates, vibrant courtyards, and sacred shrines, it offers a glimpse into Hoi An’s multicultural history. Legend Travel Group, a leader in sustainable tourism, curates eco-friendly tours to immerse you in this iconic site, bookable via links throughout this guide. Step into Hoi An’s Chinese heritage—reserve your tour now

Legend Travel Group delivers authentic Southeast Asia experiences, prioritizing sustainability and cultural immersion. Our Hoi An tours feature low-impact transport like bicycles and electric shuttles, guided by local experts who share the hall’s Fujian history. We support Minh An’s community and align with Da Nang City’s “Green Heritage” initiative to preserve cultural landmarks. With transparent pricing, free cancellations up to 48 hours before departure, and 24/7 support, we ensure a seamless journey. Explore Phuc Kien Assembly Hall responsibly with our curated tours—book via the links on this page!

Quang Nam Province has merged into Da Nang City, making Hoi An Minh An Ward and Phuc Kien Assembly Hall part of this new administrative unit. This restructuring eliminates the district level, but Hoi An’s UNESCO status remains intact. Da Nang City enhances sustainable tourism with cycling paths, electric buses, and a VND500 billion flood mitigation project (2023), ensuring year-round access to Hoi An’s heritage sites.

Constructed in 1697, Phuc Kien Assembly Hall began as a modest temple worshiping Thien Hau (Mazu), whose statue was found on Hoi An’s beach that year, symbolizing protection for Fujian merchants navigating perilous seas. Originally wooden, it was rebuilt with bricks and a tiled roof in 1757, reflecting the prosperity of the Fujian (Phuc Kien) community from China’s Fujian Province. By the 17th century, as Hoi An thrived as a Silk Road port, the hall became a social and trading hub for Fujian immigrants, hosting meetings, festivals, and worship. Recognized as a National Historical-Cultural Monument in 1990, it spans 2,000 square meters, showcasing Chinese “Tam” (三) architecture with three parallel sections: front hall, main hall, and backside.

Architectural Highlights

• Triple Gateway (1975): A yin-yang tiled roof with dragon motifs, featuring three entrances (Heaven, Earth, Human); the central gate opens only for major festivals or ceremonies, per tradition.

• Courtyard: Adorned with bonsai trees, a dragon fountain, and an apricot blossom-shaped aquarium symbolizing “the carp turns into the dragon” for prosperity.

• Main Hall: Houses a Thien Hau shrine with dragon-carved altars, flanked by Thuan Phong Nhi (thousand-mile hearing) and Thien Ly Nhan (thousand-mile vision), aiding sailors. Statues of six Ming Dynasty generals and three kings add historical depth.

• Fertility Shrine: Dedicated to three Sanh Thai goddesses and 12 midwives, attracting couples praying for children.

• Back Sanctuary: Worships the God of Wealth, drawing merchants seeking prosperity, with a 1875 merchant boat model symbolizing Fujian voyages.

• Decor: Features lacquered boards, bronze bells, drums, and murals of sacred animals (dragons, unicorns, phoenixes, turtles) representing power, knowledge, nobility, and longevity.

Cultural Significance

Phuc Kien Assembly Hall is a sacred venue for Fujian descendants and locals, hosting festivals like Nguyen Tieu (15th January, lunar calendar), Luc Tanh (16th February), and Thien Hau’s birthday (23rd March), with incense offerings and vibrant activities. It reflects Hoi An’s 16th–17th-century multiculturalism, where Vietnamese, Chinese, Japanese, and Southeast Asian traders shaped a unique heritage.

Ticket Prices

Visiting Phuc Kien Assembly Hall requires an Hoi An Ancient Town ticket, which funds heritage preservation and covers 5 of 22 attractions, including the hall.

• Foreign Tourists: $6 (120,000 VND) per person.

• Vietnamese Tourists: $3.20 (80,000 VND) per person (fewer attractions).

• Children (under 16): Free entry.

• Seniors (over 60) and Veterans: Discounted per Vietnamese law.

• Hoi An Residents: Free with ID.

• Where to Buy: 10+ ticket booths at Old Town entrances (e.g., Tran Phu, Nguyen Thi Minh Khai Streets) or via Legend Travel Group tours (ticket included).

• Validity: Valid for your entire stay in Hoi An, not just one day. Retain for re-entry to the heritage area.

• Group Perks: Groups of 8+ receive a free 2-hour guided tour from the Hoi An Center for Cultural Heritage Management (+84 235 386 2719).

Opening Hours

• Hours: 8:00 AM–5:00 PM daily, including holidays and Tet (Lunar New Year).

• Best Times to Visit:

  • Morning (8:00–10:00 AM): Cooler (24–28°C or 75.2–82.4°F), fewer crowds.

  • Afternoon (2:00–4:00 PM): Avoid midday heat (up to 35°C or 95°F); ideal for photos.

  • Festivals: Nguyen Tieu (15th January, lunar), Luc Tanh (16th February), Thien Hau’s Birthday (23rd March) for cultural vibrancy.

• Note: The heritage area is open 24/7, but attractions like Phuc Kien close at 5:00 PM. Rainy season (October–November) may bring flooding; check forecasts via AccuWeather.

Located at 46 Tran Phu Street, Minh An Ward, Phuc Kien Assembly Hall is in the heart of Hoi An’s pedestrian-friendly Old Town, 28 km from Da Nang’s Hai Chau Ward. Below are sustainable travel options from Hoi An and Da Nang.

From Hoi An (Minh An Ward, 1–2 km)

• Walking: Free; 5–10 minutes from Japanese Covered Bridge (300 m) or Hoi An Market (200 m). Follow Tran Phu Street.

• Bicycle: $1–$2/day (25,000–50,000 VND); 5 minutes. Providers: Hoi An Bike Rental (+84 961 172 423). Zero-emission option.

• Cyclo: $2–$5/trip (50,000–125,000 VND); 5–10 minutes. Cultural experience; book at Tran Phu Street.

• Taxi/Grab: $3–$6/trip (75,000–150,000 VND); 5 minutes. Use Mai Linh (+84 236 352 5252) or Grab.

• Tip: Walk or cycle to reduce emissions; use offline maps (e.g., Maps.me) for navigation.

From Da Nang (28 km, 45–60 minutes)

• Bus #1: $0.80–$1.20 (20,000–30,000 VND); every 15–20 minutes (5:00 AM–9:00 PM) from Da Nang Central Bus Station to Hoi An Bus Station; 10-minute walk to the hall. Use DanaBus app for schedules.

• Taxi/Grab: $12–$15 (300,000–375,000 VND) one-way; Xanh SM electric taxis $13–$16 (325,000–400,000 VND).

• Shuttle Bus: $3–$5 (75,000–125,000 VND); hourly (6:00 AM–9:00 PM). Book via Klook.

• Motorbike: $5–$10/day (125,000–250,000 VND) + $2 fuel; requires IDP or A1 license.

• Guided Tour: $55–$120; includes eco-transfers, tickets, and guide.

• Sustainable Tip: Use electric taxis or buses; share rides to lower emissions.

1. Admire Chinese Architecture

Marvel at the hall’s 1697 design, with its triple gateway, dragon fountain, and Thien Hau shrine adorned with lacquered boards and mythical animal motifs. The 120-meter layout reflects Fujian artistry.

• Cost: Included in Old Town ticket ($6).

• Highlights: “The dragon carvings are stunning” (Tripadvisor, 4.5/5 stars).

• Tip: Visit early (8:00–10:00 AM) for fewer crowds; no photography in shrine areas. Included in our Hoi An Heritage Tour ($55–$75).

2. Join Spiritual Rituals

Offer incense to Thien Hau for safe travels or pray at the fertility shrine for children, a tradition for locals and Fujian descendants.

• Cost: Incense $0.20–$0.50 (5,000–12,500 VND); included in some tours.

• Highlights: “A serene spiritual experience” (Tripadvisor, 4.6/5 stars).

• Tip: Light incense respectfully; maintain silence. Included in our Hoi An Spiritual Tour ($60–$80).

3. Attend Festivals

Participate in vibrant festivals like Nguyen Tieu (15th January, lunar), Luc Tanh (16th February), or Thien Hau’s Birthday (23rd March), featuring incense offerings, prayers, and cultural events.

• Cost: Free; donations $0.50–$2 (12,500–50,000 VND) appreciated.

• Highlights: “The Thien Hau festival was unforgettable” (Tripadvisor, 4.7/5 stars).

• Tip: Book tours 3–4 weeks ahead for festival dates; dress modestly. Included in our Hoi An Festival Tour ($65–$85).

4. Learn Fujian History

Explore exhibits, including a 1875 merchant boat model and Ming Dynasty general statues, with guides explaining Hoi An’s 16th–17th-century trading port legacy.

• Cost: Guided tours $10–$45 (250,000–1,125,000 VND); private tours $80–$120 (2,000,000–3,000,000 VND).

• Highlights: “The boat model tells a powerful story” (Tripadvisor, 4.5/5 stars).

• Tip: Use QR-coded guides (English, Vietnamese, Chinese) for self-guided tours. Included in our Hoi An Cultural Tour ($75–$95).

5. Shop Nearby Handicrafts

Browse silk clothing, lanterns, and pottery at Tran Phu Street shops, supporting local artisans and complementing your visit.

• Cost: Items $2–$20 (50,000–500,000 VND).

• Highlights: “Authentic Hoi An souvenirs” (Tripadvisor, 4.5/5 stars).

• Tip: Bargain politely; prioritize eco-friendly vendors like Reaching Out. Included in our Hoi An Artisan Tour ($70–$90).

Phuc Kien Assembly Hall is vital to Hoi An’s UNESCO heritage, supported by Da Nang City’s sustainable tourism initiatives:

• Flood Mitigation: A VND500 billion drainage project (2023) protects Tran Phu Street from November floods, ensuring access.

• Eco-Friendly Practices: Tours use bicycles or electric shuttles; vendors adopt biodegradable packaging, aligning with Vietnam’s 2022 anti-plastic campaign.

• Community Support: Tourism employs 100+ local guides and artisans, with revenue funding restoration via the Hoi An Center for Cultural Heritage Management.

• Cultural Preservation: QR-coded guides (2023) and UNESCO-funded training since 1997 preserve Fujian traditions. Festivals maintain community ties.

• Recent Developments: Guided tours expanded in 2024, and eco-tour projects link Phuc Kien with Kim Bong and Tra Que villages, boosting sustainable visits.

• Plan Ahead: Book tours 2–3 weeks in advance via Legend Travel Group or Klook (+84 938 987 654). Confirm festival dates (January–March, lunar calendar).

• Dress Code: Modest attire (covered shoulders, knees) for shrines; casual for streets. Bring a shawl for flexibility.

• Pack Smart: Reusable water bottle, sunscreen, mosquito repellent, small VND for incense/souvenirs, camera (no shrine photos).

• Budget Wisely: Expect $20–$120/day (budget: $20–$50; mid-range: $50–$80; luxury: $80–$120). Tickets $6; tours $10–$120.

• Stay Safe: Secure valuables during festivals; watch for uneven paths; check November flood risks via Vietnam News.

• Sustainability: Walk, cycle, or use electric shuttles; support eco-vendors; avoid plastic waste with reusable bags.

• Cultural Respect: Maintain silence in shrines; don’t touch altars; tip guides/vendors ($1–$2).

• Navigation: Allow 20–30 minutes at the hall; combine with Japanese Covered Bridge (300 m) or Hoi An Market (200 m) for a half-day itinerary. Offline maps (e.g., Maps.me) essential.

Our sustainable tours immerse you in Hoi An’s cultural heritage, with Phuc Kien Assembly Hall as a highlight:

• Hoi An Heritage Walking Tour ($55–$75/person): Phuc Kien Assembly Hall, Japanese Covered Bridge, Tan Ky House, lantern festival (monthly). Includes Old Town ticket ($6), eco-transfers, and lunch.

• Hoi An Cultural Tour ($75–$95/person): Phuc Kien, Kim Bong carpentry, Thanh Ha pottery, cooking class. Includes bike rentals, boat transfers, and meals.

• Hoi An Night Glow Tour ($55–$75/person): Phuc Kien, Thu Bon River boat ride, night market. Includes eco-transfers and snacks.

• Hoi An Festival Tour ($65–$85/person): Phuc Kien during Nguyen Tieu or Thien Hau festivals, cultural performances, local dining. Includes eco-transfers.

• Central Vietnam Explorer ($350–$550/person, 3–4 days): Phuc Kien, My Son Sanctuary, Tra Que, homestays ($15–$50/night), Da Nang. Includes all activities, meals, eco-transfers.

Prices include English-speaking guides, eco-transfers, entrance fees ($6), and meals/snacks. Group discounts (10% off for 10+ travelers) and seasonal promotions available. Book now via links around this page!

Phuc Kien Assembly Hall, a 1697 masterpiece in Hoi An’s Minh An Ward, Da Nang City, captivates with its Chinese architecture, sacred Thien Hau shrine, and vibrant Fujian heritage. Accessible with a $6 Hoi An Ancient Town ticket, open daily from 8:00 AM to 5:00 PM, and enriched by festivals and eco-friendly tours, it’s a cultural must-visit. Supported by Da Nang’s sustainable initiatives, including flood mitigation and green transport, the hall thrives as a UNESCO treasure. By joining Legend Travel Group’s Hoi An Tours, you support local preservation and immerse in Hoi An’s multicultural legacy, ensuring a sustainable Hoi An Travel experience. Don’t miss Phuc Kien’s timeless allure—browse our featured tours and book your cultural adventure today!
Ready to explore Phuc Kien Assembly Hall’s cultural wonders? Reserve your tour with Legend Travel Group and dive into Vietnam’s heritage!

Author Bio: Written by Tony Bùi, with over 20 years of experience in the travel industry, guiding 100,000+ travellers across Southeast Asia. This guide draws from firsthand insights, guest feedback from Legend Travel Group surveys. By Tony Bùi at Legend Travel Group to certify content copyright!